People trust online reviews

Like word of mouth, it’s the best way to find new customers

Recommendations from people known
90%
Consumer opinions posted online
70%
Brand websites
70%
Editorial content (e.g newspaper article)
69%
Brand sponsorships
64%
TV
62%
Newspaper
61%
Magazines
59%
Billboards/ Outdoor advertising
55%
Radio
55%
Emails signed up for
54%
Ads before movies
52%
Seach engine results ads
41%
Online video ads
37%
Online banner ads
33%
Text ads on mobile phones
24%

Source: The Nielsen Company

*E.g. 90% of respondents trusted “completely” or “somewhat” recommendations from people they know

Customers are Looking for Your Reviews

n49’s exclusive network of sites gives credibility to your reviews

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