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126 Cumberland Street, Lower Level, Toronto, ON
67 reviews
Business claimed Last updated: 12 months ago
About Watchfinder

Watchfinder specializing in New and Pre-loved time pieces. We are the only company in the city that customizes diamond attitions for your watch. We also have a Full time watch repair man who does it all from changing a battery to polishing & Cleaning. We also have a full time Gemologist who does je Go to full description...

126 Cumberland Street, Lower Level
Toronto, ON, M5R 1A6, CA

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Today: 12:00am - 7:00pm
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Watchfinder, Toronto Reviews (67)

67 reviews
5 Star
4 Star
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By Mitchell Ozi on Dec 01, 2017
Pretty Penny
I've been saving up for a Rolex since I got my first job. I wanted a classic and this place had all the best ones. It was a pretty penny but I feel accomplished and grateful for my purchase.
By Jessica Yuri on Nov 16, 2017
Highly Recommended
My fiancé and I just bought a watch for his father's 50th birthday and John helped us with our selection. He was so patient with us, despite my fiancé's not being sure. I'm very impressed and I just wanted to commend John for that.
By Angelo Sipsas on Oct 25, 2017
Excellent, Vintage, Timeless
I'm a return patron, as in I've bought five to six watches from this place over the years. Some people collect bikes, I collect vintage watches and this place is home to the best of them. I just selected a Panerai and it lives up to its name in that it's classic and precise, as well as excellently hand-crafted. I highly recommend this place to one and all, collector or otherwise.
By Jules Dippet on Oct 01, 2017
Very Helpful
Our wedding anniversary is coming up and my husband has had his eye on an Audemars Piguet. He's especially selective about the model he would potentially want and Watchfinder had the exact one. I went in over the weekend and John, the owner, was very helpful with the sale and packaging.
By Amelia Gratzie on Sep 14, 2017
A Treat
This place has great service. My husband’s birthday was coming up so I decided to treat him to a premium watch. I wanted to go to a department store and get him something new, but he’s been talking about a specific Rolex piece more than once.
By Charlie Rosenbourg on Jun 13, 2017
My youngest just got into Western Law so I decided to buy him a watch. He’s been eyeing my own for years—I have a Breitling. So I went to Watchfinder and found the exact piece I have with a few unique elements. Sold. It was a smooth visit and the guy who owns the place was a really easy to work with .
By Beau Green on May 24, 2017
Great Place
I’ve been going to Watchfinder since my father first brought me in years ago. I’ve lived in Toronto all my life and Watchfinder is the best there is. I have two sons and I got each a watch on their 21st birthday as I did. I know the quality is sound. Great place—I highly recommend it!
By Greg Stauss on May 08, 2017
Classic Time Pieces
I needed a new watch, but not just any watch. I knew exactly what I wanted and Watchfinder had it. They have quite a high end selection of classic pieces and they also have exceptional customer service. Sean was knowledge and never pushy the entire time. I really felt like they catered to my needs.
By chris on Apr 10, 2017
Sean and Joey were pleasant to deal with. They gave me a fair price on my trade and a great price on a brand new watch. I would recommend this shop to anyone who is in the market for either a new or used high end watch.
By Chinook9 on Feb 12, 2017
Sean, his wife, and their team are focused on you, the customer. If you are looking for a good time piece go to Watchfinder on Cumberland (Sean's store), or go see John's location on Eglington, he is a great guy as well. I have been buying, trading, selling watches for a while now and these are the best people to deal with, honest and fair.
By Cassio Siciliani on Feb 10, 2017
Tweaking a tradition
When I was ten my father gave me his old Rolex. It was a thing of beauty, all yellow gold and mechanics. Now my son is turning ten and I`d like to tweak the tradition. I`d like to give him a different Rolex that he can call his own. Your company appealed to me because of the selection it has. I chose the Harry Winston because of the detail and fine craftsmanship. He treasures it—he takes meticulous care of his things because of the gift.
By Brandon Wood on Jan 31, 2017
Good work
My wife recently damaged her yellow gold Rolex. She recently got a big publishing deal at work and I decided to surprise her. I chose the Rolex 26MM Datejust Ladies 18K Gold and she loved it. Good work.
By non-member124297 on Jan 30, 2017
Great Team & Sean is the Best!
Sean and his team are the best in the business!
I've sold many watches and at excellent prices paid.
Always professional and the best experience!

By Mark Hale on Jan 25, 2017
Sold a Breitling CB0110
I arrived about 45min before closing time and wasn't overly committed to selling my Breitling, but was interested in getting a valuation as I had expected I may need to shop around. Excellent reviews convinced me to show up in person at the Eglington site. I entered the store, was greeted by both gentlemen. I place my breitling box on the counter and asked for a valuation while indicating I may or may not sell. I was told the current retail value (which was 100% accurate), I was told what they would sell it for (Again, based on my research he was spot on the selling price), and lastly he explained that it was in execellent condition with all paperwork etc, but they would have to polish and professionally clean the watch (of course). I asked him not to lowball me, make his best offer and I would sell it or not based on the number. The number he offered was exactly what I would have offered in his place, it was honest and fair and allowed him to make some money and cover his costs of the polish/clean and the shelving/marketing costs which he didn't need to explain to me as I own many companies myself. I agreed to the sale, they took a copy of my drivers license and counted out a rather large sum of money on the counter in hundreds in full view so I could count along with him. This entire deal took place in under 5mins of me walking into the store. Very friendly, very honest and fair. I will now do ALL of my watch transactions with - including purchases as I looked around afterwards and they have a great selection of high quality top end watches that all look to be in excellent condition.

Great place to do business, friendly, honest and most of all fair prices offered for purchasing. I can only imagine his selling prices are great too. I know what he will sell my watch for and it's a great deal for whomever buys it. A win win win, thanks guys! I'll be back! - Mark H.
By Rachel Singer on Jan 11, 2017
His eyes lit up
I recently purchased a Audemars Piguet Royal Oak for my fiance. He’s been eyeing it for ages; it’s exactly like his grandfather’s. His eye truly lit up when I gave it to him, he was so happy. I wanted to express my appreciation for the great selection you have.
By Dave on Sep 06, 2016
Rolex montre
Salut sa fait qjelque temps que jessaie de vois rejoindre jai commender une rolex date just et je ne lai jamais recu sa fait pres de 2 mois et jappel et cest toujour en englais et je ne comprend rien svp me donner suite merci
By non-member110010 on Aug 14, 2016
Great website and instore service
My first time buying a premium brand watch and I wanted a lightly used Omega Speedmaster. Their website is updated daily (few times a day at times) and they responded immediately to my phone and email questions about the watch I wanted. In store I dealt with Joe who was very friendly and answered all of my newbie watch questions, and he even allowed me have the back case opened by their in store technician, so that I could view the mechanism of the watch to verify it's authenticity. Fantastic purchase experience, would highly recommend these guys for the watch knowledge and professional and friendly service.
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Sean Shirzadi the Watchfinder founder has been in business since 1999. From the very beginning his focus has been on continuous top notch quality service and customer satisfaction. His expertise and dedication to excellence makes buying, selling or trading fine watches an enjoyable experience.

Sean has become recognized as an expert in contemporary watches as well as vintage timepieces such as Patek Philippe, Cartier and Rolex. The Watchfinder is also pleased to offer you an opportunity to do all your watch shopping online from the comfort of your home, through our website. A secure and protected online environment designed for your convenience. Watchfinder makes it easy to find that one piece that you have been searching for. We offer a wide range of brands and prices of the new and pre-owned pieces.

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