Canadian School Guide has been working in the education market offering Internet Marketing Services since 2001. Internet Marketing Services for Schools and Universities - Search Engine Optimization for Schools Go to full description...
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The process of tracking and analyzing website statistics is called Web Analytics and it is a critical step to towards tracking your marketing’s Return on Investment – ROI.
In fact, at CanadianSchoolGuide.com we consider Web Analytics as the first step towards the improvement of your website and marketing performance as they are tightly linked and integrated.
A website owner needs Web Analytics just like a pilot needs navigation tools. Just like the pilot who makes critical decisions based on navigation tool information, the website owner must base critical decisions on a reliable website tracking tool. Web Analytics will allow you to:
* know your cost per lead * understand where your website visitors come from (by city) * understand which keywords or phrases were used to get to your site and generate leads * understand the traffic generated by each of your promotional campaigns like newspaper ads * understand your website’s conversion rate * understand what pages were visited and which programs are most popular * understand how much time was spent on each page * And much more!