JGK Integrated Solutions is one of Canadas premiere marketing service agencies specializing in providing integrated marketing solutions such as; Event marketing (trade & consumer shows) Interactive media & Measurement, Branded Environments, Retail marketing and Live events. Go to full description...
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RICHMOND HILL – At JGK Integrated Event Marketing, which recently opened its doors in Richmond Hill, Ontario, “experience” is a pivotal word.
JGK is in the experiential marketing business, creating events of all kinds to bring consumers and brands face to face. It’s a kind of marketing that is becoming more and more prominent in many company’s brand plans, and for good reason, says JGK founder and owner Jim Koufis.
“In today’s incredibly noisy marketing universe, experiential marketing breaks through like nothing else,” he says. “It creates interactive, tactile, emotional relationships between brands and their target customers, and the results are phenomenal.”
Experience, and lots of it, is also something that Jim and his team bring to their work. Jim has been in management in the event marketing industry for nearly two decades. In that time, he has put together a wide variety of projects for some of Canada’s largest and most successful companies, Microsoft, Subaru, American Express, Bell and Unilever. He also ran GM Canada’s ground-breaking cross-country autoshow activities for many years.
“Experiential marketing can be vastly more complex than traditional advertising, and without proper oversight, it’s easy for a project to get out of control,” Jim says. “You have to know the ropes in order to get the job done right, on time and on budget. We know the ropes.”