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In 1986, two young brothers opened a retail outlet at the Promenade Mall in Toronto, Canada. It was a modest effort: a small store with a great design and a strong concept that impressed one of Canada's largest mall operators who wisely decided to take a chance on a new tenant with no track record. A concept was developed that consumers immediately loved, and a strong following pursued. Today Yogen Früz has grown to be a world leader in the frozen dessert category, with over 4000 locations operating in 80 countries around the world. Yogen Früz was recognized by Entrepreneur Magazine for its accomplishments and rated the number one Franchise in the World in 1999. That something new was Yogen Früz. The name Yogen implies yogurt, of course, and Früz calls forth “frozen”, “fruit” and “fresh”, all of which play a part in the Yogen Früz concept.