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In 1982, we opened our first WINNERS store in Toronto, Ontario. What immediately set us apart from other retailers was our revolutionary approach to selling merchandise. For the first time in Canada, consumers were offered the winning combination of the latest and greatest brand name and designer women's and children's fashions at up to 60% less* than you 'd pay elsewhere - every day. And with new items arriving in-store every week, savvy, stylish shoppers discovered incredible value on amazing fashions - an experience we like to call the "Thrill of the Find".