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Voluptuous Clothing is a powerful retail phenomenon with a loyal customer base and continuously increasing sales. Thanks to Voluptuous women are now embracing their curves and wearing clothing that flatters them. Voluptuous is a refreshingly exclusive option for the full-figured woman. Voluptuous has tripled in sales over the past several years.
Voluptuous has become a need in the fashion market place. While the fashion plus size clothing arena is saturated with clothes that are bland, conservative and unflattering, Voluptuous excels in giving women what they want; in style, bold and sexy fashions. While marketed toward young and youthful women, most clothing in the plus-sized market is actually better suited to women in their 60s. By continuing to cater to the shrinking size 3 demographic, the fashion industry has not kept pace with the evolving female form. Health Canada reports that over 75% of our population is considered overweight, with a large portion of that being women and children. Yet, despite the shift in the average woman’s body mass, fashion retailers continue to ignore full figured women; only 10% of the industry is currently geared toward the plus-sized demographic.
Driven by strong and ongoing demand, Voluptuous hopes to branch out across Canada and North America and introduce online shopping to the world. The modern boutique-style stores are a fashion haven for shapely women and will carry the latest styles currently being showcased on the runways.