Welcome to Alpha Dog Advisors. Our unique name stems from our Exchange Traded Fund (ETF) that proudly trades on the New York Stock Exchange under the ticker symbol RUFF. We were founded in 2005 as Global Equity Advisors and have grown over the years, launching the Alpha Dog ETF in 2022. With a wealth of experience under our belt, we have become a trusted partner in financial planning and wealth management. Our philosophy is simple: we focus on what matters most. For us, that means providing peace of mind, ensuring the education of your children, and making sure you never run out of money. We understand that every client's needs are unique, and we tailor our approach accordingly to offer personalized, strategic financial solutions.