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TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new products propelled the company to the forefront of franchising, and was the first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept.