Sandler Training of Utah

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We specialize in solving the tough, complex business challenges through proven systems for communicating with, developing, and motivating people in business and sales training. In 1967, David Sandler realized that the traditional sales model was broken. Feature and benefit selling, discounting, and high-pressure tactics had led to a downward spiral, and salespeople were one of the most hated professions with lawyers and politicians. They deserved better. Prospects deserved better. And, he set out to design a better methodology, based on behavioral psychology that worked for both parties. He developed the Sandler Selling System because he believed:Salespeople are professionals and deserve respect.The prospect must qualify for the salesperson’s time.Salespeople must follow a repeatable and scalable system.