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V&S / V&S Opt!ons stores trace their roots in Canada back to the founding of Stedmans in eastern Canada. Stedmans was founded in 1907 by 3 brothers, Samuel, Edward and George Stedman in Brantford, ON. The business of selling and distributing greeting cards gave way to the opening of a book and stationery store. Over the years, the commitment to providing competitive prices, dependable quality and personal service saw Stedmans stores evolve into a very successful variety oriented provider.