Rich Brilliant Willing

Rich Brilliant Willing is a Brooklyn-based studio that designs and manufactures LED fixtures for hospitality, workplace, and residential projects. Incorporated in 2009 by Theo Richardson, Charles Brill and Alexander Williams, the studio has been a pioneering force in the use of LEDs in contemporary design, recognizing its potential to bring both warmth and energy efficiency to everyday life. Today, through an experimental approach guided by technology, creativity, and simplicity, the studio continues to break new ground in lighting design. Products range from subtle to statement pieces, continually providing new solutions to architects’ and designers’ needs. Rich Brilliant Willing (RBW) prides itself on being a different kind of company, one that builds direct relationships with specifiers and oversees its manufacturing and production details directly. What began as a three-person studio a decade ago has grown into a 25-person team with a global network of vendors, specifiers, and customers.