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Once upon a time, there was an idea. It wasn't just any idea though, it was a really, really great idea because it had to do with the best thing in the whole world: fun! Not just any old fun, but deep, meaningful fun only a child can generate. Please Mum would create high quality, durable kids clothes that would keep children free to do what they do best: have fun! This simple formula for clothing success has made Please Mum a household name across Canada and synonymous with fun, colorful clothing parents love and kids can build dreams in.