Aminach

Large things always start small. Moshe Schwartz didn't know that his little mattress workshop in Jaffa of 1948 would turn into the largest furniture group in Israel. When his son, Abraham, joined the business in 1956 he purchased new manufacturing machines, increased sales and distribution and coined the name AMINACH (My People Rest). In 1965, AMINACH moved into producing technologically advanced spring mattresses, beds and bedroom furniture and has since then been the largest manufacturer and distributor of furniture in Israel. The Aminach Center chain caters the more demanding customers with the best of Aminach's products among which are brand names such as the Israeli made "Optima" and "King Koil" and the American "Serta" mattresses, the "Swissflex" adjustable bed, the "Innovation" beds and futons from Denmark, and of course, Aminach's bestselling "Sapapa" children and youth line of beds. The Good Night chain target the mid level market segment and the bargain and "Sales" hunters. The American Comfort chain specializes in imported recliners and living room sets . Independent Aminach retailers: several hundred retailers throughout Israel carry the Aminach products and are directly linked to our production and distribution center. These four chain stores along with the several hundred independent Aminach retailers make up the largest furniture sales and distribution force in Israel.