NameGenderPro

Today’s online users are shopping for products and services using their smartphones. They are using social media and search engines for this purpose, which provides you with two grand opportunities to showcase your ads to them. Both platforms allow you to use ad re-targeting to bring back prospects and potentially convert them. While this is easier said than done, personalization can dramatically increase your chances of success.

Knowing whether a person is a male or female is key to personalizing your marketing content and campaigns. Studies show that personalized emails and ads have a much higher conversion rate than those that aren’t. One study shows that personalized emails deliver six times higher transaction rates. However, 70 percent of brands still aren’t using them – don’t make the same mistake!