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Wheels of Bloor

2007 Bloor St W #B, Toronto, ON
2 reviews
Claim this business Last updated: Over a year ago
Listed in: Bikes

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Wheels of Bloor, Toronto Reviews (2)

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By Randal on Oct 16, 2008
I used to work at this store during my summers while I was at University so I know the two owner pretty well. They are great guys and are very knowledgeable of their products. They do offer all ranges of bikes but they specialize in the higher end road bikes.

If you need people to ride with you can go out for a ride with the two owners and I think they might still have a small riding club going on.

Check these guys out if you need a bike for racing, leisure, etc.
By Ryan Marr on Aug 24, 2008
So I have expensive hobbies and beyond that I'm constantly adopting new expensive hobbies. So when it comes to spending my hard earned dollars on my expensive hobbies I choose my spending holes carefully.

So I am obsessed with cycling. I recently bought a new road bike on ebay and needed all the fancy accessories to go with it so I could do some racing, club rides, etc.

I found wheels of bloor here on n49 after getting a little frustrated with the more amateur oriented shops like urbane cyclist or mec.

Wheels is a cycling shop, they're geared (geared.. get it like bike gears) towards the advanced amateur who is either training for the tour de france, or just enjoys riding in the country on weekends.

They stock the tour de france winning Canadian bike brand "Cervello" (ridden by team csc) and are quite dedicated to them. They scoffed at my American made Cannondale, but I could sense that it was in fun.

So I dropped a few (or more) hundred dollars on accessories and the guys there were brief yet helpful. They installed my new water bottle holders, computer, and pedals while I was shopping for a new racing jersey.

I've been back since to get a new tire and once again the service was helpful yet brief.

The prices here are standard, not exceptional but by no means marked up over msrp. Usually I appreciate paying full price to get the expertise and advice that comes along with a niche shop like this. However I have been a little disappointed by the brevity with which I've been treated during my past couple visits. I will most likely return but not before trying out another shop. I have heard good things about "sweet petes" and am willing to look into it.

All and all a good experience but it could have been excellent.
Comment by ryan on Aug 26, 2008
I agree that bike couriers make money cycling and would be deemed professional by definition. However suggesting that a lot of couriers shop there is an assumption. I think their price points are higher than most couriers prefer to pay.

Either way my review used the word "amateur" to differentiate cycle racing from other categories of cycling. Wheels caters to the Cervello crowd, I'm going to start checking out Sweet Pete's I think it is a happy medium.
Comment by KAT on Aug 26, 2008
I wouldn't call Urbane Cyclist a place for "amateur" cyclists. They outfit a different, though equally engaged, portion of Toronto's cyclists.
Comment by KAT on Aug 26, 2008
bike couriers make money cycling. 99% of the people on Cervellos do not. No matter, you were describing Urbane as a place where people can go to get those ribbons for their handlebars. I just think it is important to keep in mind that people ride for many reasons. Not everyone wants to be a spandex wonder (though my new racing shorts are a gream!).
Comment by ryan on Aug 26, 2008
They do not stock any professional racing bicycles. That leads me to believe that their primary clients are in fact amateurs.

Keep in mind that up until 1986 the Olympics were considered an amateur event.

"Prior to 1952, there was only one kind of athlete allowed in the Olympic Games-- Winter and Summer. Then the Soviet Union and its 14 Communist allies entered the games. All their athletes were fully supported by their governments. None ever held a job. They trained 8 hours a day, 365 days a year. They won most of the gold, silver and bronze during the 1970s and 1980s. None of these athletes were amateur, and yet they were allowed to compete in the Olympics (which made athletes sign pledges that they were amateurs) because the communist athletes were not definable, they were not "pros" like Michael Jordan. It was unfair. So in 1986, the IOC (International Olympic Committee) changed its rule book (Olympic Charter) to allow "all the world's great male and female athletes to participate."'
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