Dig Insights Inc.

Verified by N49

Dig Insights Inc. (Dig) was founded in 2010 by a team of four senior market research professionals. The founders bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz, BrandSpark, and Hotspex) and client (Canadian Tire, Kraft, CIBC, Ford, and Cara Operations).

Located on Bay St. in Toronto, the Dig Insights team has grown to 23 research professionals within our five years of operation. Since our founding, a number of blue chip clients have trusted our team to deliver actionable insights across a diverse set of industries: retail, consumer packaged goods, beverage/alcohol, telecommunications, financial services, media, and pharmaceuticals, to name a few.

Our team shares a vision: we expect more from market research. Our founding belief is that a lot of quantitative market research asks obvious questions therefore delivering obvious answers, uninspired business decisions, and weak in-market results. We believe that market research should:

· Inspire bold new thinking, not just reinforce the status quo;

· Predict choices, not just compare against what norms and,

· Leverage the potential of new technology and methods to understand the consumer experience.

Rather than focusing on canned “products”, we take a more strategic approach and develop customiz